What is Marketing ROI and how do you measure it?
"Marketing ROI is the Return On Investment for a giving marketing activity. The term implies accountability for dollars spent. For many marketing activities (e.g. brand building) it is difficult to calculate ROI because the dollars spent do not directly correlate to sales."
"A Marketing strategy with a Measurable Marketing ROI is one in which dollars spend have a direct and identifiable impact on sales revenue."
"Measurable marketing strategies such as Opt-in email give the ability to track open and click through rates of every email sent. When coupled with proper Business Intelligence and Data Warehousing capabilities, these events can be tied directly to sales, thus giving the ability to calculate Marketing ROI and demonstrate a positive impact on the bottom line."
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